A reliable and recognizable name in the US sports betting industry, William Hill offers a solid selection of sports. Some competing brands offer more betting markets and better bonuses, however. William Hill is expanding rapidly and is available in more than a half dozen states in the US.

William Hill Live Streaming Guide. Most bookmakers in the modern betting industry offer customers a range of live sport to enjoy via either computer or mobile device. And of course, William Hill is one of the leaders when it comes to live streaming. Bet on Football online with William Hill. Find out the latest Football betting odds, including in-play betting & accumulators across all major leagues. Bet on all of your favourite sports whenever and wherever you want with the William Hill Sports Betting app. From boosting your bet to advanced in-play scoreboards, simply log in using your phone or tablet and be a part of the sports betting action today! Bet on all the key sporting events throughout the year: Football Betting: Premier League, Champion’s League, FA Cup, Championship Horse. William Hill Nevada Sports Betting online. Sign up for William Hill Sportsbook in NV - America's #1 Sportsbook operator. Bet online on basketball, football, more. William Hill™ - Bet £10 Get £30 in Free Bets! A world of betting at your fingertips Get the definitive betting experience on your mobile or tablet with the William Hill app. Get instant prices on thousands of markets and stay close to the heart of the action with live streaming and advanced in-play scoreboards.

Get Up To $500 Free Bet At William Hill Sportsbook

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• Well-organized mobile app
• Easy deposits
• Fast mobile app load times

William Hill Sportsbook Promo Code 2021

Newcomers to the William Hill online sports betting app can access up to $500 risk-free deposit bonus by using our exclusive William Hill promo code: TODAYRF.

William Hill Online Sportsbook: Quick Facts

• In New Jersey, Colorado, West Virginia, and Indiana, the William Hill Sportsbook offers a free bet bonus up to $500. William Hill Michigan also offered a $500 risk-free bet as part of its January 2021 launch.
• William Hill online sportsbook offers different promotions in different states. William Hill Illinois, for example, offers a risk-free bet up to $300.
• Major US sports are well-covered on the William Hill betting menu. You’ll find plenty of betting markets for the four major sports leagues (NFL, NBA, MLB, NHL) at William Hill Sportsbook.
• Bettors will find a comprehensive menu of deposit options for William Hill Sportsbook. Just about anyone of eligible betting age should be able to fund a William Hill account.
• William Hill Sportsbook offers several in-play betting options on most games.
• The William Hill mobile app generally gets favorable reviews from iOS users, with the NJ/CO/WV/IN/MI version of the app rated 4.5 out of 5 over nearly 2,000 reviews.
• Bettors can find an extensive menu of prop bets on most games. Many contests offer alternate lines as well.
• The New Jersey and Michigan versions of the William Hill online sportsbook also offer access to William Hill’s online casino.

Pros

• Well-organized mobile app
• Easy deposits
• Fast mobile app load times

Cons

• Covers average amount of sports
• Average deposit bonus

What States Is William Hill Online Sportsbook Available In?

William Hill online sportsbook offers mobile wagering in Colorado, Illinois, Indiana, Iowa, Michigan, Nevada, New Jersey, and West Virginia.

One of the latest states to announce a launch, William Hill Michigan joined nine other online sportsbooks to launch in Michigan on January 22, 2021. As part of its launch, William Hill Michigan offered bettors up to $500 in risk free bets. Claim here.

William Hill players will also have access to the William Hill Casino app in Michigan. Prior to the Michigan launch, a limited number of William Hill casino games were only available through its New Jersey sportsbook app.

William Hill Michigan is partnered with Grand Traverse Band of Ottawa and Chippewa Indians, which operates the Turtle Creek Casino and Leelanau Casinos in Michigan. William Hill also operates a retail sportsbook at Turtle Creek, Onyx Sportsbook by William Hill.

Like West Virginia, Colorado stands as a new territory in the expansion of the William Hill online sports betting platform. The William Hill CO mobile app went live in September 2020 and operates in Colorado as a license partner of Caesars Entertainment (aka Eldorado Resorts).

Visit: William Hill Colorado

Self-service kiosks bearing the William Hill name started popping up at a couple of Eldorado Resorts properties (Isle Casino Hotel and Lady Luck Casino) in Colorado in July 2020. The mobile app, however, allows wagering from anywhere within the borders of the Centennial State.

Colorado bettors can enjoy a free bet bonus, up to $500, upon registration for a new William Hill CO account.

The most rapidly-expanding online sports betting state in the US, the Illinois market added William Hill to its growing list of mobile sportsbooks in September 2020. William Hill US operates under the license of Grand Victoria Casino and also powers a retail sportsbook at the Chicago-area casino.

New Illinois players who sign up for a William Hill account can enjoy an Illinois-only special welcome bonus. After making your first deposit, the first bet on the William Hill IL platform is eligible for a risk-free bet rebate, up to $300.

The William Hill Illinois app can be downloaded for both Apple iOS and Android devices. Illinois state law requires in-person registration for a mobile sports betting account, although this requirement has been waived at times during the COVID-19 pandemic.

Indiana became the seventh US state in which William Hill operated an online sports wagering platform in October 2020. The William Hill Indiana app is live and operates as a license partner of Tropicana Evansville Casino.

The William Hill online sportsbook stands to run as a major player in the emerging Indiana sports betting market. Both Apple iOS and Android devices can access a dedicated William Hill Sportsbook app and bet from anywhere within the state.

The William Hill IN app offers a free bet up to $500 for new players. This offer is similar to what William Hill offers for new players in New Jersey, Colorado, and West Virginia, and requires a $250 or more deposit to unlock the maximum $500 free betting credit.

William Hill operates as the dominant force in the Iowa online sports betting market. With a trio of license partnerships in the Hawkeye State, William Hill online sports betting products take in more than 60% of all mobile sports betting revenue in Iowa.

Iowa properties with a partnership with William Hill in place include Prairie Meadows Casino and Hotel. The Prairie Meadows/William Hill license stands as the top revenue-earning online sportsbook in the state.

Iowa’s two Isle Casino locations (owned by Eldorado Resorts) and Lakeside Hotel Casino also license William Hill to operate mobile sports betting apps. All three apps allow wagering from anywhere within Iowa.

William Hill’s reputation as one of the world’s biggest sports betting brands goes back to its UK origins. The company’s expansion into the US market, however, started in Nevada.

William Hill US launched in Nevada in 2012. Unlike its operations in several other states, William Hill Nevada doesn’t have a license tie-in to any single casino. William Hill operates a retail sportsbook in more than 100 locations in Nevada, and the app can be used from anywhere within state borders.

The Nevada version of William Hill online sportsbook requires in-person registration. Wagers can be made from anywhere in the state, but signing up for a new account requires a trip to a William Hill retail sportsbook or self-service kiosk.

William Hill represents a major presence in New Jersey, the largest online sports betting market in the US. William Hill operates online sports betting for three different Atlantic City Casino license partners.

William Hill US handles both retail and mobile sports betting duties for Ocean Casino, Monmouth Park Racetrack, and Tropicana Casino Resort. New Jersey hosts more than 15 different online sports betting brands, but William Hill stands as the only operator conducting sports wagering under multiple licenses.

The Tropicana Casino version of the William Hill app also links to the William Hill NJ online casino platform.

William Hill Online Betting Football Pool

West Virginia represents one of the newest markets for the William Hill online sports betting platform. William Hill operates in partnership with Mountaineer Casino and operates both an on-property retail sportsbook and a licensed mobile sports wagering app.

The William Hill West Virginia mobile app and online sportsbook launched in September 2020. The debut made William Hill the fourth online sports betting brand to set up shop in the Mountain State.

West Virginia bettors can enjoy a free betting credit, up to $500, upon registering for a new account. Qualifying for the maximum free credit of $500 requires a $250 deposit.

Full Review Of William Hill Sportsbook

William Hill online sportsbook presents a solid option for bettors looking to wager on major US sports and events.

The mobile app version of William Hill Sportsbook is available in seven states, but the selection of betting markets, welcome bonuses, and other promotions, vary from state to state. William Hill Sportsbook offers plenty of US-based betting markets but lacks in international and niche sports when compared to some of its competitors in the US.

Key Features Of William Hill Sportsbook

Types of bets offered: Point spread, moneyline, totals, in-play, prop bets, alternate lines.

Rewards program: Yes.

Sample sports leagues covered: NFL, NBA, MLB, NHL, NCAA, EPL.

Mobile apps: Android and iOS. Web version available.

Deposit methods: ACH/eCheck, credit cards, debit cards, prepaid cards, Play+ Prepaid, cash, Skrill, PayNearMe. Full list and details here.

Minimum deposit: $20.

Betting limits: Limits are dictated by max payout rules. Those amounts vary, with football bets offering the largest max payout ($2 million). Baseball, basketball, and hockey each offer a $1 million max payout.

Other products available from sportsbook account:

• Online casino (New Jersey only)

License:

• Nevada – Licensed by the Nevada Gaming Control Board
• New Jersey – Licensed by the Division of Gaming Enforcement, operating in partnership with Ocean Casino, Monmouth Park Racetrack, and Tropicana Casino Resort.
• West Virginia – Licensed by the West Virginia Lottery, operating in partnership with Mountaineer Casino.
• Colorado – Licensed by the Colorado Division of Gaming, operating in partnership with Caesars Interactive/Eldorado Resorts.
• Indiana – Licensed by the Indiana Gaming Commission, operating in partnership with Tropicana Evansville Casino.
• Illinois – Licensed by the Illinois Gaming Board, operating in partnership with Grand Victoria Casino.
• Iowa – Licensed by the Iowa Racing and Gaming Commission, operating in partnership with Prairie Meadows Casino, Eldorado Resorts, and Lakeside Hotel Casino.
• Michigan – Licensed by the Michigan Gaming Control Board, operating in partnership with the
  Grand Traverse Band of Ottawa and Chippewa Indians.

Deposits And Cashouts At William Hill Sportsbook

There are a variety of ways to fund your account and get funds out of your account at William Hill sportsbook. Just about all of the methods listed below put money on your player balance instantly once the transaction is approved.

How Can I Deposit At William Hill Sportsbook?

The William Hill online sportsbook app offered in each different state might not include all of the deposit options listed above. This list, which uses William Hill NJ as an example, includes one of the most comprehensive selections of ways to deposit. The William Hill Priority Access Prepaid Card links directly to your sportsbook account, allowing for instant transfers to and from your player balance. The card can also be used as a Discover Card for purchases, and also allows ATM withdrawals.

My Credit Card Was Declined At William Hill Sportsbook. What Do I Do?

Deposits to William Hill Sportsbook represent legal transactions, but the issuing bank behind your credit card still might occasionally decline the deposit. William Hill accepts many other deposit methods, however, and if your credit card is rejected you can try some of the following alternate methods:

• Using the William Hill Priority Access Card
• Using PayPal
• Using eCheck / ACH

How Can I Cash Out From William Hill Sportsbook?

Using any of the online withdrawal methods at William Hill Sportsbook could take up to 72 hours for processing. The turnaround time is usually faster than that, however.

How Can You Play At William Hill Online Sportsbook?

Common Geolocation Issues With William Hill Sportsbook

All regulated online gambling platforms use geolocation technology to make sure players are located in a legal jurisdiction. In each of the states in which it operates, the William Hill Sportsbook app only allows betting from within state borders.

The geolocation service will occasionally block wagers made near the border of a legal state. If this happens, moving further inland should allow the geolocation service to determine that you’re in a legal jurisdiction.

What You’ll Probably Like About William Hill Sportsbook

William Hill Sportsbook is available in many states

The William Hill online sportsbook app offers legal betting in seven states, with several more to come over the next few months.

As online sports betting continues to expand across the US, the William Hill app becomes more accessible, no matter what area of the country you might be in.

Big maximum payouts

William Hill US isn’t afraid to pay off a big bet. Football wagers offer a maximum payout of $2 million, while the other three major US sports (baseball, basketball, and hockey) all come with a $1 million max payoff.

If you like to bet big and win huge, William Hill Sportsbook might be your go-to app.

Many deposit options

Just about anyone of legal betting age should be able to find a way to fund a William Hill Sportsbook account, as long as they’re in a state with legal access to the platform. The app offers a plethora of ways to deposit, including PayPal, ACH/eCheck, and many credit/debit/prepaid card options.

Why You Might Choose A Different Online Sportsbook

William Hill Sportsbook doesn’t offer a no-deposit bonus

William Hill Sportsbook offers various free credit and risk-free bet welcome bonuses, but all of them require some kind of initial deposit. Some sportsbooks start you off with free betting credits just for signing up, but that isn’t the case at William Hill.

Covers an average amount of sports

Some of William Hill Sportsbook’s competitors offer a better selection of international and niche sports. William Hill has the major sports and leagues covered, but you’ll find a bigger overall betting selection at some other sportsbooks.

William Hill Sportsbook: License Information

Below is a list of states where William Hill online sportsbook operates and their license partner in each state.

Different states operate with different laws applied to online sports betting. In all states with legal online sports betting, however, mobile sportsbooks fall under the regulatory jurisdiction of the state’s gaming regulation agency.

In Nevada, for example, the Nevada Gaming Control Board (NGCB) oversees the state’s casino industry. By extension, William Hill US online sportsbook is also regulated by the NGCB.

In most states, William Hill operates as a license partner of one or more land-based casinos. In Nevada, more than 100 casinos use William Hill US to operate sports betting operations.

William Hill Sportsbook FAQ

William Hill Online Betting Football

Yes, but only in states with legalized online sports betting and William Hill Sportsbook on the list of licensed operators.

Bettors in Nevada, New Jersey, Colorado, West Virginia, Illinois, Indiana, and Iowa, can all bet legally on the William Hill Sportsbook app or browser client.

Yes. William Hill operates as one of the biggest sports betting brands in the world. In all states in which it offers online sports betting, William Hill has gone through a thorough vetting and licensing process.

21 or older. 21 is the legal minimum age to place an online sports wager with William Hill in all of the states in which the platform currently operates.

Yes. The William Hill online sportsbook platform uses geolocation technology to determine your location when you try to make a bet. If you’re not located in one of the states in which William Hill offers mobile sports betting, you’ll be blocked from making the bet.

William Hill Sportsbook offers many different ways to cash out. Withdrawal methods include ACH/eCheck, Play+ Prepaid, PayPal, and others. Check out the table above for a full list of withdrawal options.

Yes. Most games and matches offered on the William Hill Sportsbook betting menu offer several different ways to make in-play bets.

PayPal, Play+ Prepaid, and the William Hill Priority Access Prepaid Card represent the deposit methods with the highest acceptance rate. These methods go through at nearly a 100% success rate.

ACH/eCheck and credit/debit card deposits are the most convenient deposit methods, but the bank sometimes declines your deposit when you use one of these methods.

Yes. The New Jersey, Colorado, West Virginia, and Indiana versions of the William Hill online sportsbook app all offer a free bet, up to $500, as a welcome bonus. The other states offering William Hill online betting services present different promotions, so be sure to check the “Promotions” link for the state from which you plan on wagering.

One of the biggest and oldest bookmakers in the world and listed on the FTSE 250, William Hill can do pretty much everything you could want from an online bookmaker.

With a larger sportsbook than most, great live betting, excellent streaming, plus an impressive mobile app, bettors can rely on a fully rounded online gambling experience with plenty of physical bookies to visit, too.

If you are someone looking for just one betting site to handle everything then William Hill must be in your top three.

Offers are good on the whole, especially for major events, and odds usually sit among the best all told. William Hill would be a valuable addition to your betting portfolio based on the number of betting options alone.

• Powerful Bookie - Few can match their resources and features.
• Live Betting & Streaming - Every feature and a large range of markets, free.
• Diversity - Bet online, by phone, text and in store with a huge array of payment options.

Advertiser Disclosure

This review is editorial and impartial but features affiliate links from which we may earn commission

Where It All Began

Even if you have never placed a bet you will know of William Hill. They have a betting shop on what feels like every UK high street, strong advertising and a huge online presence - if an alien happened to land in the UK they would think William Hill offer services critical to humanity.

William Hill currently claim around 25% of the UK betting market, run over 2300 shops in the UK, operate in 200 countries online, are available in around 20 languages and accept the widest range of currencies and banking methods. With an annual revenue that exceeds £1.7 billion and employing over 16,000 people it is safe to say that William Hill are one of the biggest corporate betting enterprises in history.

The company was founded in 1934 by, you guessed it, Mr. William Hill. The man behind the legend was born Birmingham in 1903 and began by operating an illegal book from his motorcycle while working in a local factory. William joined the Royal Irish Constabulary Reserve Force (Black and Tans) in Cork in 1919, where he went on to set up as an on course bookie in 1925 but quickly lost all of his cash. In 1929 he moved back to London, and after taking bets on greyhounds he went on to set up an illicit gambling den in 1934 taking advantage of a legal loophole that allowed bets by credit and post rather than cash. In 1944 Hill produced the first fixed odds football coupon and his holding company was listed on the London Stock Exchange ten years later, in 1954.

William Hill initially thought legal betting shops were “a cancer on society” but reversed this opinion in 1966 when he opened his first, although his initial reluctance allowed his competitors to take the advantage to begin with. William Hill died in 1970 aged 68 and the company was acquired by Sears Holdings in 1971, followed by Grand Metropolitan in 1988 and Brent Walker in 1989. Brent Walker collapsed due to massive debt and William Hill were taken on through a leveraged buyout by Nomura, a Japanese Investment bank, in 1997. William Hill online launched the next year in 1998 which was very early days for online gambling. Nomura offloaded the company to private equity firms Cinven and CVC following a failed floatation in 1999, and it floated on the London Stock Exchange in 2002.

In 2005 William Hill purchased 624 new shops (but were forced to sell 78 of them by competition watchdogs), in 2008 they went into partnership with Orbis (now Openbet) and Playtech to boost their underperforming online operation and expand their casino services. This succeeded but they parted ways in 2013.

Like most other big bookies, William Hill moved their sportsbook and online gaming operations to Gibraltar in 2009 for 'tax efficiency'. They are now truly an international bookie, even becoming the first European operator to be awarded a gaming licence in Nevada, US (see image above).

William Hill currently operate one of the most expansive online betting operations in the world. With Live betting in play, cash out, streaming, radio, games, casino, financials, shops, news and promotions; you can see where the tag line “home of betting” comes from. The only thing they are missing is an exchange, but the 2.5 million + customers that use William Hill don’t seem to mind, and that kind of says it all.

The Site in a Nutshell

Back in 1998 William Hill became the first UK bookie to launch an online site and this improved leaps and bounds through a merger with Playtech nearly 10 years later. Although William Hill later parted company with Playtech, it was an inspired move to bring the antiquated bookie into the modern world.

This is a sophisticated site that runs exceptionally smoothly considering its depth. The classic colours of royal blue, soft pale blue and white are distinctive without feeling blocky, and they work well with each other to both promote the brand and make the odds and text easy to see against the background. It’s very light and airy so you won’t end up squinting to make out the betting options.

There are multiple sections and menus to the homepage and beyond, but most navigation will be done from the sidebar menu unless you want to get stuck into the events of the day, which take centre stage immediately as you log in. This will be useful for many punters but betting on future markets only takes a few extra clicks, and the search function is exceptional – a search for Grimsby’s Wes Thomas brings up his next match, for example, and there you have every bet type and market for that fixture. A 5 second job.

Digging Deeper

They haven’t tried to cram too much onto the homepage which is a mistake they have made in the past (and many others still make), instead giving the bettor fewer options from the offset and allowing them to choose their path. This creates space and doesn’t overload the punter, and means that once you start making decisions the information being shown is more relevant to you.

From sport to sport you will be offered highlights in the first instance but can organise things from a side menu offering Daily Lists, Competitions, In Play etc, to target the match or markets you are after. Collapsible menu’s then come into play to reduce the amount of scrolling that is necessary. They have employed some useful small icons next to each event informing punters when cash out or live streaming is available, too.

Loading times from one page to another can be a bit hit and miss, but generally there is nothing to worry about; it might just feel like it needs a kick up the backside every once in a while.

Betting Markets

As you would expect from their size William Hill offer a lot of markets to their customers. Depth of market is really good and William Hill are a great bookie for those who like to bet on a variety of markets and events.

William Hill were the first to offer a fixed odds football coupon back in the 1940’s and today you can bet on all major world football, right down to the South Korean K-League. Other well stocked sports categories include tennis, horses, snooker, golf, and they are pretty good for boxing, too. Political and special markets are surprisingly well covered, and overall, they list 32 different betting categories.

Within these categories market depth varies as you would expect, with football far outweighing the rest. To be honest you will struggle to find much more anywhere online; a recent game between Tottenham and Dortmund had 323+ future markets available, and you can expect plenty more in-play. If you do want to bet on something they haven’t already thought of then you can use the #YourOdds option and ask them.

Not all sports get this sort of attention, of course, it will be relevant to their popularity, but a recent test match between Sri Lanka and South Africa had 50+ markets available in-play which gives you some idea of the range.

What are the Odds?

William Hill are very competitive around major headline grabbing events and often sit near the top of the odds charts for big outright bets. On the whole the odds are decent across the book and profit margins on some sports like Basketball are notably small meaning they offer particularly good odds here.

Considering their size, you might expect William Hill to offer more enhanced odds promotions than they do, although this does seem to be improving of late, especially when it comes to football, and they are clearly advertised on the site so you shouldn’t miss them. Speaking of football, William Hill have run money back offers in the past including money back accumulator (acca) insurance, bore draw money back and a few others.

There are often bonuses year round for flat and jump horse racing, and as you would expect best odds are guaranteed in this department. You can also get decent offers on other sports around big events.

Odds are available in fraction, decimal and American formats and prices are always available if you request them online or in store - see the contact information section below.

Online Sports Betting William Hill

Cash Out

Cash out, or indeed ‘Cash In’ as William Hill term it, is an excellent feature to enter the world of online betting. It is a simple concept, place a bet on a qualifying market and you can cash in your bet before the event runs to completion for a fixed sum based on the situation as it stands at the time. This can be before the event starts or even in play. This adds a great tactical dimension to online betting, particularly useful in mobile gambling.

As an example; you have placed a £10 bet on England to win a test match at 2/1 before the match, at the end of day 4 England are 120 runs behind with 5 wickets remaining. Let’s say you are being offered odds of evens to Cash Out your bet at this juncture; you may decide to cash in your bet at lower odds rather than risk losing the whole amount. Beware, your settlement will always be a lower value than your potential winnings will be if you were to allow the bet to run to completion, but by settling early the risk of losing your bet is gone.

Cash In amounts on qualifying bets are clearly displayed in the open bets section, William Hill offer Cash In on a large number of markets and also offer partial Cash In functionality.

Payment Options

You can’t really go wrong with William Hill when it comes to payment options and features. You can deposit in an inordinate number of ways, all fee free at their end and with good limits. You can bet in 11 currencies and services are available in 24 languages in over 175 countries worldwide.

Money In Money Out

Deposit limits vary by funding method and currency but for general card payments (Visa, Maestro, Mastercard) the minimum is £5 with a maximum of £99,000 in any 24 hour period. This should be instant. William Hill offer a dizzying array of payment options pretty much unmatched anywhere else.

You can withdraw in all the currencies you can deposit with but methods are a little more limited as is to be expected.

Withdrawals are free of charge at William Hill’s end but some charges will apply from your bank for wire transfers, and any fee is clearly displayed on the withdrawal page.

All withdrawals are instantly processed and will take around 2-5 working days to appear on your card due to normal bank procedures. If you withdraw into digital wallet services such as PayPal and Skrill payments can clear in a matter of hours.

Minimum withdrawal amounts vary but you are likely looking around the £5 or £10 mark, with maximums as high as £100,000 and hitting every branch on the way down to £5,000 for some methods.

Plus Card

William Hill Sports Book Odds

A truly useful feature at William Hill is their Plus Card.This is effectively a card linked to your online betting account wallet which allows you to deposit and withdraw funds, in cash, to and from your online account. So you have more control and instant access to your cash.

You can do this in any William Hill shop without having to wait for money to clear following a withdrawal request, for example. So if you win £30 with an online bet on the horses, you can pick those winnings up in cash from your local shop.

The card can also be used to bet on sports or games in store using the digital terminals, and bets placed in store through the card qualify for online offers and are eligible for features such as cash in. It’s free to get one which makes it a bit of a no brainer really.

Bets and Payouts

William Hill Football Odds Today

Maximum bets and payouts are not always made clear with bookies and this leads to problems every year with someone having their payment capped on a big win. This doesn’t just affect those placing large wagers but also punters wagering smaller amounts on selections with high odds. Make sure you check your payment limits before you start.

Bucking the trend, minimum and maximum bets are clear as day at William Hill. The minimum stake is really low at £0.03 on singles and £0.01 on multiples. Maximum bets are not determined and are set based on maximum payout limits. William Hill operates one of the biggest telephone betting exchanges (a hark back to the old days still used by some) and minimum bets by phone are set at a reasonable £10/call (min £1 single, £0.25 multiple).

As well as betting by phone you can also bet by SMS text service (53128). Simply write your bet out as you would on a bet slip and text it in (e.g. 10 win Liverpool). Minimum bets are low for this service at £1 and you can even deposit and withdraw by text which is a nice function.

Maximum payouts are good at William Hill, and with pockets as deep as theirs this is to be expected rather than applauded. William Hill have a tiered payment structure based on bet types within each sport, so check your maximum payout carefully. You can win up to £1 million on UK and Irish horse racing, £2 million on major men’s football, £500k on golf, £250k on tennis and most other major sports, £25k on other minor sports and non-sports, £50k on politics, £250k on virtuals and up to £1 million on lotteries.

Maximum payouts are defined by the market with the lowest cap so bear this in mind when placing multiples bets that combine markets or you could do yourself a mischief.

Live Action

In Play Betting

In play with William Hill is one of the most expansive packages available online. It is smooth and simple, odds are clear and update rapidly, and you can see easily if streaming and cash out are offered on markets – in fact, from the main in-play interface you can flip a switch so you only see events that are available to stream. The in play schedule is also very useful and easy to use, and since the facelift, the whole thing is quite pleasant to look at, as well.

When you expand an in play market you are presented with a clean graphic display that offers text commentary and statistics. This varies from sport to sport, but the football one especially stands out from the crowd. Combine this with great news, radio in play, blogs and results features and the live betting service at William Hill is a very useful package.

The in-play markets can be categorised to speed up the process of finding your bet (Goals, Half & Period, Handicaps/Total Goals etc) - betting live is time sensitive all about getting your bets in quickly, after all. This, combined with collapsible betting lines can actually save you a lot of time, but you will still have some scanning and scrolling to do in busier categories.

William Hill Football Coupons

Be warned, this can be slightly buggy. The in play market categories don’t update as the odds do, so for example the 5 minute markets could end while you are looking at them but they would remain visible, leaving you clicking and wondering why nothing is happening. A page reload is needed in this situation.

That being said this is a fantastic product that is great to use 95% of the time. There are better in play packages around, but only one or two.

Live Streaming

William Hill do throw their financial weight around when it comes to offering live streaming. William Hill TV (WHTV) offer streaming daily with football, tennis, major horse racing and loads of other sports from basketball to volleyball. The streaming service runs in combination with the dedicated in play radio service and text commentary meaning it is possible to get minute by minute action on all in play markets.

What’s more, you don’t have to have funds in your account to watch WHTV which is a nice gesture. This goes for the horses too which is above and beyond. The streaming service runs seamlessly with in play and can be accessed fully through the mobile app. Streaming is indicated by a small TV symbol next to the event and can be viewed from the in play interface, or watch WHTV which covers racing only and is available from the home screen.

The display when watching in play is very small, however, and William Hill don’t quite offer the multi-event streaming functionality that others do - there are no bespoke event views or personalised grid systems in place.

It is the simplicity of the William Hill live betting and streaming that is the selling point, though, so perhaps this is not such a bad thing.

Mobile Capabilities

The mobile app from William Hill (and indeed the mobile website) provides all the functions you get from the main site; you can manage your account, bet in play, stream, etc.

The interface is very good considering the depth of features offered, and for those of you that prefer betting on apps then this one will serve you so well you need never visit the desktop site again.

It is worth mentioning how well William Hill deal with scale on mobile, other bookies could learn a lesson from this. The home page and individual pages for specific sports and in play utilise effective collapsed menu options which only aid functionality.

You don’t spend long scrolling or finding your bet which is essential while on the move or betting in play, which is what most people will want to use the app for. There is a quick link to open bets to help manage your activity even more quickly.

The main menu is multi-functional allowing more of the site's features to be hidden out of sight until you need them, and this is key to keeping the interface clean and tidy. Menu’s within menu’s might sound a faff but it’s actually very ergonomic and intuitive.

Live streaming and in play betting actually feels better on mobile, and if you have any issues you can even contact support via Whatsapp. It's unlikely that you will be let down by the mobile offering, though, it's ne of the best of the bunch.

Gaming and Casino

In a similar vein to the sportsbook William Hill offer a full array of casino and gaming options with specific sections on the site and mobile apps for each.

There is a lot of content in here with various categories to explore such as Vegas, Casino, Macau, etc. Slots, jackpots, table games and a live casino are all available and you can get additional bonuses for using these services.

For more about the casino read our William Hill casino review.

Customer Service

William Hill trains their staff well and this comes across instantly if you phone up. The phone support will be a welcome sight for many, and is the best way to get a knowledgeable and accurate answer in minutes.

Other customer service options include live chat, email and the more conventional post, and if you are using the app you can even Whatsapp them.

Live chat, phone and email are all 24/7 services so you won’t be left stranded whatever the time of day or night.

The searchable help section on the site (an FAQ) is very useful and contains clear answers too. There is so much packed in here that it would be very easy for it to become mind boggling, but they have done an excellent job of sectioning it off and keeping things manageable.

All in all customers at William Hill have everything they need on hand to help them should they need it, and it is all quick and easy to access. Realistically, if you did have an issue, it shouldn't take more than a couple of minutes to contact the team and sort it out.

USP

It’s hard to come up with a true USP for William Hill. They are one of the biggest corporate bookmakers around and they do pretty much everything you want from a bookie.

They score highly in every area, but can’t claim top spot in any. In play and streaming are excellent but not necessarily unique. The option to bet in a huge number of stores as well as online is a draw but again not novel. The plethora of payment options is impressive and the mobile app is really good, but neither are a speciality.

The lack of a betting exchange may put some punters off, and being such a complex site newbie’s could feel overwhelmed, but William Hill are definitely to be recommended as part of everyone’s portfolio, even if they aren’t your bookie of choice.

Bearing that in mind, then, it’s safest to say that William Hill are a good destination for punters who want consistency, reliability, and a safe pair of hands. Calling them a good all rounder is to undersell them somewhat, because this workhorse of a bookie excels overall rather than in one or two specific areas.

Contact & Details

• Name: William Hill
• Registered Company Name: WHG (international) Limited
• UK Licence ref/No: 39225
• URL: http://www.williamhill.com/
• Customer Services: 0800 085 6296, 0300 123 0794 (mobile Freephone), +44 800 3551 3551 (overseas)
• E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.
• Customer services address online: William Hill Online, 6/1 Waterport Place, Gibraltar, GX11 1AA.
• Customer services address in store: Greenside House, 50 Station Road, Wood Green, London, N22 7TP.
• Phone betting (24/7): 0800 44 40 40, 1800 333 555 (IRE), +800 11223311 (overseas)
• Phone commentary (horse and greyhound): 0870 518 1715 (10p/min)
• Text Betting: 53128
• Twitter: @WillHillHelp
• Registered company address: WHG Limited, 6/1 Waterport Place, Gibraltar, GX11 1AA.